For retail FX brokerage EXNESS, the flamboyant and high profile world of motorsport sponsorship has beckoned, with the firm today announcing that it will become a Team Partner with Infiniti Red Bull Racing’s Formula One team. The partnership will begin on 1st January 2015 and the EXNESS logo will feature on the cockpit of the team’s Formula One cars.
Petr Valov, Director of EXNESS, said: “We are very proud to become a Team Partner with Infiniti Red Bull Racing. Both Red Bull and Formula One are two of the strongest and most exciting brands in the world, and the Infiniti Red Bull Racing team has a very similar philosophy to EXNESS – we are both young teams and very ambitious, and we share the same values of freedom and drive.”
Welcoming EXNESS as a Team Partner, Christian Horner, Team Principal of the Infiniti Red Bull Racing Team, said: “We are delighted that EXNESS is joining our team next year. Our approach as a team is to do things differently, with a strong commitment to quality and excellence. These are principles we share with EXNESS and we greatly look forward to our partnership during the upcoming season.”
This announcement by EXNESS follows a period of outstanding growth by the company and expansion across the globe. In September this year, EXNESS’ trading volumes exceeded US$190 billion. The highly prestigious world of formula one motorsport represents top level branding, and many FX firms have taken to emphasizing their corporate position via the livery displayed on formula one cars, the shirts of premier league football stars and cycling team jerseys over recent times.
Indeed, these opportunities have attracted IronFX to sponsor FC Barcelona, and Saxo Bank has lent its name to the international Tinkoff Saxo cycling team, which has had a degree of success in many competitive cycling events worldwide.
Victor Masalov, Executive Director of EXNESS, comments: “More and more traders are choosing EXNESS because of our focus on providing the best conditions to trade, combined with unique package of benefits, including instant withdrawals, flexible leverage options and unrivalled liquidity. We are a transparent and trusted partner and, through our service and support, do everything we can to help our clients to realise their potential.”