In April 2014, Hirose Financial UK joined the group of FX brokers that seek to harness the popularity of binary options trading, and today the company launched a mobile application for trading binaries on Android devices.
The mobile app is free to use and download: it is available on Google Play.
The solution appears comprehensive, offering of the trading functionality enabled on the web-based version of the Lion Binary Options platform. Traders can place trades and close them up to three minutes before expiry, with automatic withdrawals and deposits possible too. The interface is intuitive and sleek, with fans of Android devices certain to benefit from the perks of Japanese technology.
Hirose UK, which is a subsidiary of a Japanese parent company, has developed the technology behind its binary options platform in-house and puts the stress on that. It is probably the Japanese origin and the conservative spirit going along with it that is responsible for the careful approach Hirose UK has taken regarding Lion Binary Options. The expiry times of the options are of 5, 10 and 60 minutes, one cannot see the extreme cases of 30 or 60-second options that many other companies offer. Then, the lineup of underlying assets consists of only four currency pairs: EUR/USD, GBP/USD, USD/JPY, and AUD/USD, with only traditional high/low options available. One thing that has budged, however, since the launch of the Lion BO in April, are the trading hours, which are now two hours longer and last from 23:25 GMT to 17:50 GMT (previously 15:25 GMT) on the next day.
To market its service, Hirose UK counts on a bonus campaign, as well as low stake size, starting from $1. The roll-out of the mobile app for Android gadgets is also a step towards gaining more clients and offering existing clients the ability to trade on the go, thus increasing engagement.
The launch of the Android app happens as the status of the binary options industry in the UK looms uncertain, with the regulation of the sector dubbed to pass from the Gambling Commission to the Financial Conduct Authority. It could be this that has spurred the freezing of projects like HY Binary Options and ValuTrades’ binary options platform.