Binary options trading services provider anyoption has reported its operating and financial highlights for the second quarter of 2015, with revenues solid and earnings staging a robust rise.
Continued efforts in the marketing sphere have attracted more investments to the platform and average revenue per user (ARPU) has marked a robust increase, whereas the number of mobile users also staged a rise.
Key User & Investment Statistics
- Growth in ARPU – As anyoption has implemented new and enhanced marketing strategies, it saw an increase in return from its active users. Quarter over quarter, anyoption’s average ARPU has risen by 7.5%.
- Number of Investments – In comparison to the second quarter of 2014, in the second quarter of 2015 the amount of investments made using the anyoption trading platform increased by 2.5%.
- Mobile User Growth – The company notes that more traders are making trades via mobile platforms today. As a result, anyoption’s marketing and PR strategies have been focused largely on taking advantage of these trends. In the second quarter, anyoption registered an increase of 6% in the number of mobile traders.
- Earnings – Quarter on quarter, anyoption’s EBIDA (Earnings before Interest, Depreciation, and Amortization) rose 35%.
Plans for Q3 2015
The company plans to continue improving and implementing new marketing strategies, whereas maintaining focus on user relationships.