Payments technologies provider SafeCharge International Group Ltd (LON:SCH) has announced that online betting giant Paddy Power Betfair has selected SafeCharge’s Personalised Cashier to facilitate the checkout journey of its players globally.
Paddy Power and Betfair completed their merger just earlier this month, creating one of the world’s largest online betting operators, with operations in the UK, Ireland, Australia, the US and across Europe.
SafeCharge’s Personalised Cashier is a unique technology-based solution for deposits, withdrawals and diverse alternative payment methods that optimises all aspects of the payment funnel.
The solution includes multiple approaches to assist players at home or on the go complete their deposits simpler and faster. For winnings the solution allows for a fully transparent initiation and management of withdrawal requests.
Stephen Moffatt, Head of Payments, Paddy Power Betfair, stated:
We selected SafeCharge due to its proven and extensive experience in the online gaming industry and the superiority of technology. SafeCharge was able to provide us with a simple integration, a superior front-end Cashier solution and a quick and easy method to add multiple alternative payment methods.
SafeCharge CEO David Avgi added:
We are proud to be selected by Paddy Power Betfair to facilitate the globalisation and diversification of its online payments which demonstrates trust in the robustness, feature richness and the absolute availability of our services. Both Paddy Power Betfair and SafeCharge management teams are committed to achieve the vision of a more secure and effective journey for players during the sensitive processes of deposit and withdrawal.
To see the press release click here.