Refereum has just announced the launch of its Community Growth Engine, a web widget that will let blockchain companies directly reward their most active community members for their engagement and interactions with tokens and other prizes.
With Refereum’s Community Growth Engine, companies can design a series of quests, like micro-tasks, for users that are fun and easy to do. Each task is aimed at growing the community and strengthening the relationship between the company and its members, along with amplifying the companies messaging.
There is a strong correlation between the survival of blockchain companies and the size and engagement of their communities,” said Dylan Jones, CEO of Refereum. “Many blockchain companies are pioneering in the wild west, they rely on their communities to help guide them. However, there’s no doubt that the new and unknown requirements of running a blockchain company put a strain on this bond. We’re happy to offer our best practices to the blockchain community and look forward to the continued iterations of the product.
From my experience, I know that referrals are the most effective way to acquire new users,” said David Park, Refereum’s newly appointed Chief Operations Officer who joined the San Francisco-based team from Facebook where he led the product team for Facebook’s Mobile App Install Ads and the Notifications team in Facebook’s Growth org. “Blockchain companies must have large and active communities in order to succeed. Refereum’s Community Growth Engine is a game-changing system that helps blockchain companies grow their communities at scale by allowing them to directly reward people for being social and active supporters of their projects.
At launch, Refereum’s Community Growth Engine’s customers include:
- Rupie (a video game community and digital distribution platform that provides a collaborative approach to funding, building, and playing games on the blockchain),
- EverMarkets (a futures exchange and clearing house platform built on blockchain technology)
- Xaya (a blockchain platform for running thousands of serverless games that can support millions of players),
- Coral (an interoperable blockchain protocol that offers payers of cryptocurrencies a decentralized safeguard against fraud), and more.
- Hilo.io (a social network for cryptocurrency enthusiasts that synthesizes information, news, public opinion, and supports people in learning about the future of money.)
During its token sale, Refereum’s community broke Telegram’s member limit’s three times. The launch of Refereum’s Community Growth Engine will provide blockchain companies access to the best practices of growing a community from the team that built one of the largest community of blockchain enthusiasts in the world.