Online financial and trading services provider Swissquote announced the launch of fractional share trading on Tuesday. The new feature allows the platform’s clients to invest in portions of shares rather than purchasing entire stocks.
Swissquote Adds Fractional Share Trading to Platform
Integrated into the Swissquote platform, it aims to offer greater accessibility for investors looking to diversify their portfolios.
In addition to introducing fractional share trading, Swissquote also revealed it has rolled out a savings plan feature. The company explained that with this tool, users can automatically invest small amounts into selected stocks or exchange-traded funds (ETFs) on a recurring basis.
The savings plan is designed to cater to long-term investors seeking gradual accumulation through systematic contributions.
Fractional share trading lowers the entry barrier for popular yet high-priced stocks, such as major tech companies. Swissquote chief sales and marketing officer Jan De Schepper said the company’s mission has always been to democratise investing and empower clients with the tools they need.
By purchasing a portion of a share, investors are able to gain exposure to these companies without needing to commit large sums of money upfront.
According to Swissquote, many investors in today’s market seek to invest smaller amounts across a broad range of assets. As a result, there has been a growing demand for flexible investment options.
The company expects the launch to appeal to novice and experienced investors, providing more tools for portfolio management in today’s markets.
