Broadridge Financial Solutions has launched an interactive, publicly available version of its Investor Pulse tool, providing new insights into U.S. retail investor behaviour.
Broadridge Releases Investor Pulse Interactive Tool
The latest update includes a personal rate of return metric, revealing that individual investors saw an average return of 13.5% in 2024, compared to 25% for the S&P 500 and 1.3% for the Bloomberg Aggregate Bond Index.
The Investor Pulse tool, which tracks taxable and IRA accounts for nearly 50 million U.S. investors, allows users to analyse demographic-specific trends by filtering results by age, gender, region, and education level.
“These advancements not only help professionals and individual investors make more informed decisions but also allow them to refine their strategies,” said Dan Cwenar, Head of Broadridge Data and Analytics.
Key findings from Q4 2024 showed DIY investing continues to grow, with 24.1% of all assets now held in self-directed accounts.
However, advice-driven investors still maintain double the investment assets of their self-directed counterparts.
Additionally, education level had no impact on returns, with high school, college, and graduate school investors all achieving a 0.7% median return, while “active mutual fund owners” underperformed all other investors as less than 10% of their portfolios included individual stocks.
The firm concluded that male investors, driven by their higher allocation to equities, achieved higher personal rates of return versus females at 1% and 0.4% respectively.
