The following article was written by Adinah Brown, content manager at Leverate. So you’re thinking that perhaps you can escape from beyond the grasp of MiFID II? Well you can’t because it’s going to affect everyone, and by everyone we’re including little Johnny’s savings account to Aunt May’s pension fund. And here’s why. What is Mifid…
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The following article was written by Adinah Brown, content manager at Leverate. In the 1970s and 80s, Eurobonds was the focus of discussion for wily investors jumping on the latest financial bandwagon. Today, it’s cryptocurrencies. Any investor worth their salt cannot failed to pick up on the buzz surrounding this new technology and the rush to…
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The following article was written by Adinah Brown, content manager at Leverate. The success of your brokerage, no matter how good your marketing and acquisition funnel is, will be pinned to the quality of your trading platform. But with their being so many platforms on the market, choosing the right one is not an easy task.…
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The following article was written by Adinah Brown, content manager at Leverate. What WeChat can do for your brokerage, is similar to what a protein shake will do for your body; supercharge energy levels and provide extended power. But unlike the protein drink, it does this through the power of integration. WeChat essentially offers a complete…
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The following article was written by Adinah Brown, content manager at Leverate. China, a country with 1.3 billion people, a country that rules the ecommerce landscape, is also a country with no Facebook, no Twitter, no YouTube and no Instagram. Sounds sad? Rest easy. While the Chinese may be missing out on the West’s social networks,…
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The following article was written by Adinah Brown, content manager at Leverate. Which is better, outbound or inbound marketing? The fact is, there’s no use weighing in on the argument. Each has its pros and cons, and just like most of the popular digital marketing strategies today, a little bit of both is often better than…
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The following article was written by Adinah Brown, content manager at Leverate. 2016 statistics cited by OECD.org show that worldwide trade in fake goods is worth nearly half a trillion US dollars per annum. This translates into the fact that 2.5% of all global imported products are counterfeit. The countries whose goods are hardest hit are…
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The following article was written by Adinah Brown, content manager at Leverate. In 2015, The New York Times, in partnership with Chartbeat, conducted a study on the effectiveness of its native advertising platform, Paid Posts, with regards to reader engagement and overall audience response. It found that 50% of its Paid Posts content outperformed in-house editorial…
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The following article was written by Adinah Brown, content manager at Leverate. I started my career in advertising working for a large ad agency. Early on in my career, we were tasked with adapting the latest campaign from a large airline from English to Spanish. The campaign promoted the then launch of their new leather seats,…
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The following article was written by Adinah Brown, content manager at Leverate. Cryptography sounds like the kind of scientific endeavor that was created during the internet age, but in fact, it has existed for many, many years. It is defined in Wikipedia as “the practice and study of techniques for secure communication in the presence of…
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