International ECN broker InstaForex and the Dragon Racing Team just announced an extension to their sponsorship contract for season 4 of the all-electric car FIA Formula E Championship. The partnership began in 2015 when the InstaForex logo was placed on the Dragon Racing car at the first Formula E race in Moscow. The successful partnership…
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UK FCA regulated global provider of FX and CFD brokerage services Tickmill announced that has become a sponsor of SK Kadrina, an Estonian wrestling team which participated in an international wrestling competition in Arad, Israel. The tournament was held from 31 October until 6 November 2017 in memory of Lieutenant Hanan Barak and attracted hundreds…
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Continuing our exclusive coverage of the different ways that Retail FX brokers are putting their marketing budgets into sports related sponsorships of all kinds, LeapRate can report that Swiss online trading leader Swissquote Group Holding SA (SWX:SQN) has produced a new promotional video around a theme called 'Wins are Decisions' starring three Manchester United players: David De…
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Once popular FX industry magazine FX-MM, which you can still find today on the lobby coffee table of many Forex sector companies, has announced its intention to shut down among increased competition in the sector. FX-MM is owned by Russell Publishing, which runs a number of B2B titles in different industries including railway technology, airports, and…
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Continuing our series of articles covering the different ways that Retail FX brokers are putting their marketing budgets into sports related sponsorships of all kinds, ASIC and FCA licensed Aetos Capital Group has announced a match pitch-side advertising campaign with Sydney FC, the defending champions of Australia A-League football and the largest football club in Australia.…
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Customer marketing and retention specialist Optimove announced that it has released Optimove 6.0, introducing a new customer lifecycle stage to its product: the visitor. Users can now automate targeted marketing campaigns for new visitors as precisely as they can for customers who have already made a purchase. Optimove claims that its new product will not…
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Abu Dhabi based global international financial services firm ADS Securities has announced that it has launched a new TV ad campaign promoting its OREX trading platform, which will star A-List Hollywood actor Adrien Brody. The short video (see below) features Adrien Brody driving a Ferrari, which the company stated was chosen to illustrate the high-level of…
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The U.S. consumer watchdog Federal Trade Commission, whose purview includes truth in advertising, has sent a warning letter to 21 celebrities including A-listers Sofia Vergara, Naomi Campbell, Lindsay Lohan and Vanessa Hudgens requesting a response regarding recent Instagram posts made by the celebrities, seemingly promoting and endorsing specific products and brands. Instagram is owned by Facebook Inc (NASDAQ:FB).…
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Online trading and banking company Ally Financial Inc (NYSE: ALLY) has announced that it will be sponsoring a new annual PGA TOUR Champions event, to be contested in Grand Blanc, Michigan. The Champions Tour is PGA golf's professional golf circuit for players 50 years old and up, and has become increasingly popular with golf fans worldwide…
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Accelerize Inc (OTCBB:ACLZ) and its digital marketing software division, CAKE, today announced that WorldWideMarkets, an online Forex trading solution, has selected the CAKE SaaS platform to manage its performance marketing program. WorldWideMarkets provides traders of all experience levels the opportunity to trade Forex, gold, oil, global stock market indices and other CFD instruments with the…
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