Advanced Blockchain AG has just announced its investment in WOM (Word of Mouth) Token.
Established in 2018, WOM Token Ltd. is building a blockchain-based protocol that gives brands, content creators, publishers and social networks a way to monetize word-of-mouth recommendation content without any one central party exclusively profiting from the collective value created.
WOM or word of mouth is the oldest and most effective form of marketing -it happens 2.1 billion times online every day. Until now, however, brands have lacked a scalable way of turning these recommendations into a sustainable marketing strategy.
WOM provides brands with access to quality user-generated product recommendations, while ensuring the content creators are fairly rewarded. It also gives platforms and social networks a user-friendly way of monetizing.
Advanced Blockchain AG and nakamo.to are constantly looking for companies that apply blockchain technology and crypto economics in innovative ways to establish new business models. Melanie Mohr and her teams at YEAY and WOM have created a platform that enables micro marketing at the consumer-to-consumer level (‘word of mouth’) in truly novel ways, and with unprecedented scalability. WOM will set a new standard for consumer engagement. We are extremely excited to be able to support this journey with our network in the crypto space.”, said Norbert Gehrke, General Manager for Advanced Blockchain AG.
The WOM Token Private Sale is currently open and a Dutch Auction Token Generation Event (TGE) will be held in Q4 2018 to sell 350 million of the one billion total tokens.
The pioneer behind the WOM Token, Melanie Mohr, is also the CEO and founder of commerce platform, YEAY, which will be the first partner platform to integrate the WOM Token immediately following the Dutch Auction.