Judy Goh has joined Integral Development Corp. as Managing Director and Head of Sales for Asia Pacific. She is based in Singapore.
The forex trading technology company, founded in 1993, provides cloud-based SaaS FX workflow solutions and targes a broad range of buy-side forex market participants, such as banks, brokers, asset managers, and hedge funds.
In March this year, Integral enhanced its services in the APAC region by making IntegralFX service available in Singapore’s SG1 data center.
Professional background
To her new role at Integral, Goh brings 16 years of experience. During her career, she has worked at several prominent financial services brands around eFX.
Most recently, Goh served as the Vice President of Trading Solutions Asia at New York-based KX for over a year. In her role at the company, she was responsible for the distribution of KX’s proprietary, kdb+ built multi-asset, algorithmic trading and real-time analytics applications across Asia.
Before that, she was worked at Deutsche Börse for seven years as Regional Sales Director. While there, she was responsible for the business acquisition for the group’s FX arm 360T.
Goh spent more than five years at major forex trading brand OANDA as Head of Sales for Asia Pacific. She has also worked at companies like Deutsche Bank and Standard Chartered Bank.
Harpal Sandhu, CEO of Integral, commented:
As part of our global growth strategy, we welcome Judy to the Integral team, benefitting from her expertise to support our Asian clients on the ground in Singapore. The need for bank-grade technology in the Asian financial markets provides a sound business case for us to continue our expansion in the region.
Goh added:
I am looking forward to joining the team at such an exciting time, bringing in my experience to serve local customers as the demand for Integral’s cloud-based SaaS offering continues to rapidly grow on a global scale.
Last week, Integral announced the addition of Roland Schilling and Paul Spillman as two Directors of Sales.
