ATFX has officially completed the renaming of Rakuten Securities Australia Pty Ltd. The entity will now operate as AT Global Markets (Australia) Pty Ltd. This change coincides with the introduction of new brand names for its client segments: “ATFX” for retail clients and “ATFX Connect” for institutional clients, specifically targeting the Asia-Pacific market.
ATFX Rebrands Rakuten Securities Australia to AT Global Markets
ATFX to Relocate to a Larger Office in Sydney, Reflecting Company Growth
ATFX is preparing to relocate to a more spacious office in Sydney in the upcoming second quarter as a testament to its ongoing expansion. This move symbolises the company’s continuous growth and its dedication to delivering superior trading services to its clientele.
Joe Li, Chairman of ATFX, The Chairman of ATFX, Joe Li, stated: “The Change of Name represents a significant step forward for our operations in Australia and underscores our dedication to offering unparalleled trading services to our clients. By leveraging the strong reputation and global brand recognition of ATFX, we are confident that AT Global Markets (Australia) will continue to thrive and uphold the highest industry standards.”
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ATFX to Participate in Finance Magnates Pacific Summit
Furthering its market presence, ATFX has also announced its sponsorship of the Finance Magnates Pacific Summit scheduled for August. The company plans to demonstrate its technological capabilities and tailored liquidity solutions at the event through its institutional arm, ATFX Connect.
Investment in Client Portal and Server Upgrades
In line with its commitment to innovation and regulatory compliance, ATFX continues to focus on enhancing its technological infrastructure. The company is investing in improving its client portal and server, including implementing an automated Know Your Customer (KYC) onboarding system. This initiative is designed to streamline the trading experience, providing users with easy access to a broad array of trading tools, educational materials, and customer support.
