LeapRate Exclusive… LeapRate has learned that CySEC licensed retail forex broker ProbusFX has rebranded as SquaredDirect (at website squareddirect.com).
Additionally, the company’s legal name has been changed from Aspide Financial Limited to Squared Financial (CY) Limited. This apparently comes as part of the company’s restructuring and pairing up with its sister company, SquaredPro, to form the Squared Financial Group of Companies. SquaredPro is an institutional FX firm offering prime of prime services and execution through relationships with top-tier liquidity providers. SquarePro is operated by Squared Financial Services Limited, located in Dublin and regulated by the Central Bank of Ireland (CBI).
We had earlier reported exclusively about the launch of ProbusFX and the granting of a new CySEC license to the company last September.
The company’s new website (squareddirect.com) has been designed and streamlined for ease of access, user friendliness and dynamic functionality. It provides all details regarding the company’s trading products and services along with details about account types. SquaredDirect has also developed a comprehensive Learning Centre for traders of all levels of experience.
Wanting to maintain a consistent brand identity with the other member companies of the group, SquaredDirect hase also adopted a new logo which better expresses the Group of Companies it is now a member of.
Youssef Barakat, SquaredDirect
Youssef Barakat, SquaredDirect CEO said to LeapRate:
While operating as ProbusFX for the past year, we have been experiencing an exponential rise in the demand for Top-Tier financial services and solutions. Remaining focused on the needs of our clients, we have decided to pair up with our sister company to be better able to offer services of unparalleled quality and successfully supply the rising demand. Any of our clients can now be provided with services and conditions that were once reserved for trading insiders and high net-worth individuals or corporations.
The company also highlighted that the company shareholding and internal organisational structure will not be affected by the rebranding.