Vantage FX, a global forex broker known for its ECN/STP service and wide array of CFD possibilities, is celebrating its ten-year anniversary by rebranding its entire website, its look and feel, and its product offerings.
David Bily of Vantage FX told FX Empire that:
The company’s rebrand and new tagline, “Trade your way” represents a significant step in the company’s evolution. We are redefining who we are, driving change and shaping the future of a pure client-centric financial services provider.
Vantage FX was founded in 2009 and has always been headquartered in Sydney, Australia. It is in full compliance with the rules and regulations of the Australian Securities and Investments Commission (ASIC), and its parent group, the Vantage International Group, is regulated by the Cayman Islands Monetary Authority (CIMA). Its primary product lines are Forex ECN trading and CFD trading on indices, commodities, and U.S. and Hong Kong shares on Metatrader and proprietary platforms. Bonus and trade offers abound, and client deposits are segregated in the National Australia Bank.
Bily went on to elaborate:
The “Trade your Way” tagline was developed to show that the client is front and centre. Regardless of their trading style, preferred instruments or financial goal, we’ve got them covered. We’ve extended our instrument offering, reduced the costs of trading, and also placed a great deal of emphasis on onboarding client service staff that can support our clients in an increasing number of languages.
The internal development team of the broker went to work to redesign its website and introduce a host of new features and functionality in direct response to feedback from customers. To begin with, there is an entirely new multilingual website, revised portals for clients and IB partners, simplified on-boarding procedures, and improved access to account information and reporting. Each enhancement is intended to improve the user’s experience, while making everything more user-friendly and straightforward.
Bily concludes:
If 2019 is anything to go by, Vantage FX’s existing clients, as well as the new-comers are sure to benefit from what 2020 will bring. Vantage FX are in the process of introducing even more products through their already extensive global Share CFD offering, as well as implementing further improvements to trade costs and the infrastructure to support the increasing number of traders that are switching from other brokers, and those who are joining for the first time.
Vantage FX operates in a much more accommodating jurisdiction. ASIC has yet to implement new rules and regulations as strict as what ESMA put down in Europe two years ago. Australian authorities have generally displayed more acumen and understanding of the FX and CFD trading business lines, but they are not immune from consumer complaints. Studies from two years back demonstrate that FX spot traders lose 63% of the time, while CFD traders hit a 72% loss rate, both a bit lower than in Europe, where 80%+ prevails.
This past August, however, ASIC introduced proposals to ban binary options and clampdown on the CFD trading industry by restricting leverage, putting limits on aggressive sales tactics, and instituting new rules to modify the automatic closures of client CFD positions. Overseas clients like the Chinese that represent a large contingent of active traders on Australian platforms would not be allowed to trade from offshore, but brokers have already set up offshore subsidiaries for these purposes, if and when new rules go into affect. Leverage over “200:1” is common, but proposed limits resemble ESMA standards of “20:1”.