Global Fintech and financial services provider XS.com today revealed the expansion of its team with the addition of Despina Iapona as the new Head of PR and Branding.
Iapona has a strong background in financial services and brings a decade of experience in marketing and communication. In her new role at XS.com, she will be overseeing the firm’s global PR and industry presence.
Mohamad Ibrahim
Mohamad Ibrahim, Group Chief Executive Officer (CEO) at XS.com, commented:
Despina’s extensive experience and expertise in PR and branding will be invaluable as we continue to build our brand, engage with our traders and partners, and accelerate our growth. Effective branding and PR will help us to continue to expand XS.com by attracting new investors, increasing customer loyalty, and building further on the already strong reputation we have developed in the market. I look forward to working together to achieve our goals and take the XS.com Group to the next level.
Despina Iapona XS.com’s new Head of PR and Branding, said:
Despina Iapona
This is an exciting time to be part of a growing company with an excellent reputation. I look forward to working with the team to build on an already very strong brand in the market. I am committed to leveraging my experience and expertise to develop and execute a comprehensive PR and branding strategy that will help us attract and retain traders, differentiate ourselves from competitors, and drive growth. I am thrilled to be part of such a dynamic and forward-thinking organization, and I can’t wait to get started.
The official announcement detailed that the latest hire aims to highlight the brand’s increasing presence within the sphere of global finance media.
Last month XS.com expanded its marketing team with the addition of industry veteran Andreea Ilies as their new Global Head of Events following the hire of Ahmed Negm as the new Head of Market Research for the MENA region. Furthermore, the firm’s expansion strategy has seen it increase their presence and sponsorships of more global events and tradeshows including in Jordan, Malaysia, the UAE, the Philippines, and Mexico.
