Copenhagen-based online broker Saxo Bank today announced that Niels Jørgensen will be joining the team in a newly created position as Chief SaxoExperience Officer, Global Head of Marketing and Communications as of 15 August.
Niels Jørgensen will be a member of the Executive Team, and is going to be reporting directly to Kim Fournais, CEO and founder.
For the past 17 years Jørgensen has been working actively in the digital and commercial field, initially in IO Interactive (a gaming company) as CFO and CEO. Since 2013 with the LEGO Group initially as Vice President in charge of the digital LEGO business and ecosystem.
Saxo Bank has expanded its team even more since the beginning of the year, appointing Joanne Page as its new CFO and naming Fan Xu CEO of Greater China.
Kim Fournais, Saxo Bank
Kim Fournais commented on the new hire:
I am very excited that Niels will be joining us. He has a unique background to help us build a world class SaxoExperience and he shares our purpose and virtues. The future success of Saxo is defined by our ability to deliver the best SaxoExperience with lowest possible cost and complexity in a very scalable manner. As we broaden our relevance to the mass market, continue to onboard a record number of new clients and a number of strategic partnerships such as Banca Generali, it is crucial that we think and act like an e-business.
Niels Jørgensen added:
The financial sector is in the middle of several massive challenges and we see across industries how winners are relentlessly putting the clients first. I am really fascinated by this change and eager to join Saxo Bank on the journey to deliver world class services to clients. Unlike most other banks, Saxo Bank has a super strong technology base, which can help clients navigate their choices when they invest their money – at very competitive prices. The strong technology foundation is validated by the partnerships Saxo Bank has with other banks licensing the technology for their clients. At the same time, Saxo Bank has really strong and capable employees which I have been very impressed by and look forward to joining.