New York-headquartered EM4X, an emerging markets multi-asset and multi-currency trading platform has announced the establishment a new data center to provide FX market participants with improved local connections to its FX liquidity venues.
The new London LD4 data center and matching engine will provide improved pricing, market access and enhanced workflow for foreign exchange market participants within the EMEA region.
Jean-Louis Jaumin
Global Head of Sales, EMEA at EM4X
Jean-Louis Jaumin, Global Head of Sales EM4X said:
Sticking to our mantra of providing the emerging market participants with better trading solutions, the FX community will have access to a closer and more reliable pool of liquidity and functionality offered by the EM4X team.
We have seen a trend where local banks and brokers, from Australia to Zimbabwe, have increasingly adopted electronic trading to better optimize their strategies, portfolios or customer orders.
This initiative is one of many steps which will allow EM4X to better serve its emerging market client base. The company plans on expanding its global footprint by adding additional data centers in Sao Paulo, Istanbul, and Tokyo by the end of 2017.
Alex Oberhozer of Swiss-headquartered Banca Credinvest said:
We welcome this move by EM4X to introduce regional data center connectivity to its platforms. Reduced latency access to streaming prices will improve price discovery for the market overall.