On Wednesday, Rakuten Group announced the full launch of Rakuten Analytics, a platform designed to empower businesses with data-driven decision-making.
Rakuten Launches “Rakuten Analytics” Platform
Built upon the data assets of the Rakuten Ecosystem, the company said its Rakuten Analytics product offers valuable customer insights to support marketing strategies, product planning, and more.
“Rakuten Analytics is a platform that enables businesses to strengthen their understanding of customer profiles by linking a company’s data with the statistical data assets held by Rakuten,” the company explained.
The platform leverages Rakuten’s “CustomerDNA” database, which uses AI to classify user attributes – including demographics, lifestyle, and purchasing behavior – into over 4,000 categories.
“Corporate customers can use the insights gained from the platform’s analysis for ad delivery, marketing strategies targeting their own Rakuten member customers, product planning and more,” Rakuten adds.
The firm explained that Rakuten Analytics boasts a user-friendly interface, making it easy to interpret complex data.
The platform is also said to be slated for future enhancements, including an AI assistant from Rakuten AI and API integration with external marketing tools.
The additions are expected to streamline marketing campaigns, improve customer lifetime value (LTV) through CRM initiatives, and support product development efforts.
The launch aligns with Rakuten’s “AI-nization initiative,” which is said to promote the integration of AI technology across all business functions.
