British FX company Pioneer Trader Limited has today announced that it is rebranding as ADS Securities London Limited. Earlier in the year Abu Dhabi based ADS Holding LLC, the parent company of ADS Securities LLC, completed its full acquisition of Pioneer Trader. Following the conclusion of this process the management of Pioneer Trader Limited decided to rebrand the company as ADS Securities London Limited (ADS London).
The new MD of ADS Securities London, James Watson, also starts at the company today (6th October 2014). Mr Watson the former head of foreign exchange transactions for Europe, the Middle East and Africa (EMEA) at Thomson Reuters will be responsible for developing market share and position. He will lead and expand the team of 20 people as it introduces new technology and increases the range of products available to clients.
ADS Securities London Limited will offer a range of trading services for the UK and the wider European market. Institutional trading will be through the ADS Securities proprietary trading platform OREX Optim which offers very low latency, competitive pricing and excellent execution.
ADS Securities is headquartered in Abu Dhabi with a regional office, regulated by the SFC in Hong Kong and a support office in Singapore. It provides both institutional and retail FX, precious metal and CFD trading to clients in all the major financial markets. It was established with capital of US$400m and is regulated by the Central Bank of the UAE.