Following the release of Alpari’s trading volume figures for July this year for its Russian operations which increased 9% compared to June, the company has today released its volume figures for the entire group.
Alpari’s combined volume figures for July 2014 amounted to a figure in excess of $177 billion, thus demonstrating an approximate volume figure for Alpari’s UK operation of $80 billion.
These results show a marked improvement over those of earlier this year, with May having been a particularly low point at which volumes for Alpari’s Russian operations dropped below $100 billion for the first time in almost two years.
Indeed, the record volumes which the company achieved at the high points during last summer, where total monthly volume exceeded July 2014’s results by almost $100 billion, are still some way in the distance, but considering the current industry-wide low volumes, Alpari’s results indicate toward a rapid return to form.
According to Alpari, revenue generated by its British division in July this year was driven by Alpari UK’s cashback promotion. This provided traders the opportunity to earn up to $250 cashback when they traded with a Market account.
Hannah Hill, Global Head of Marketing today made a commercial statement that: “Traditionally summer can be a quiet time for trading, with a perceived lack of market volatility. We wanted to change this perception with an integrated marketing campaign that highlighted opportunities in the marketplace. We are very pleased with the campaign’s performance and traders can expect to see similar initiatives from us in the future.”
The promotion follows the successful launch of Alpari UK’s new education center. Here traders will find dedicated forex courses covering the basics of trading through to advanced technical analysis. Traders can choose how they want to develop with each course delivered through instructional videos, how-to guides and expert-led webinars.