Bats Global Markets, Inc. (Bats: BATS) has welcomed ACSI Funds as a new issuer on the Bats ETF Marketplace with the launch of the American Customer Satisfaction Core Alpha ETF (Bats: ACSI).
The first ETF from ACSI Funds, the fund utilizes insight into customer satisfaction for more than 350 well-known, national brands, seeking to track the performance of the American Customer Satisfaction Investable Index.
Laura Morrison, Bats
Laura Morrison, Senior Vice President, Global Head of Exchange-Traded Products at Bats, said:
We welcome ACSI Funds and the American Customer Satisfaction Core Alpha ETF to the Bats ETF Marketplace, a growing home for innovative companies and products. We also look forward to working with the innovative ACSI Funds team to deliver the concept that customer satisfaction has an impact on stock prices to the broader investment community.
ACSI Funds CEO Phil Bak added:
Our goal is to deliver our strategy, which capitalizes on our proprietary customer satisfaction data as an investment signal, to investors as efficiently as possible. We believe that ETFs listed on Bats demonstrate outstanding market quality as compared to similar funds on competing exchanges. Add in an unparalleled level of client service – as an issuer, for our trading partners, and for our end investors – and it is clear that listing on the Bats ETF Marketplace is a great move.
In 1994, ACSI Funds’ sister company, the American Customer Satisfaction Index (ACSI), created the only national cross-industry measure of customer satisfaction, which utilizes a proprietary econometric model to gather and interpret data.
As of today, there are 21 issuers with a combined 108 ETFs listed in the U.S. on the Bats ETF Marketplace.