The purpose of most Retail Forex broker sponsorships is to get your brand ‘out there’ and noticed, associated with a team / person / sport which evokes positive responses.
Beyond just placing a brand name on a football jersey or racing car, we’ve seen lately a number of ‘different’ and innovative approaches to Forex sports marketing and sponsorships.
On that note, we spoke recently with FXTM CEO Olga Rybalkina on her firm’s sponsorship of Red Bull BASE jumper Valery Rozov, and on sports sponsorships in general.
Well it seems as if Ms. Rybalkina and her team are getting their money’s worth from their association with Mr. Rozov. Mr. Rozov has broken another world record in BASE jumping in the finale of the #FXTMbasejump project. The Red Bull athlete, who partnered with FXTM for the feat, performed a successful jump from Mount Cho Oyu in China at 7,700 meters, beating his previous 2013 record jump from the Everest Massif at 7,220 meters.
The jump from Cho Oyu was completed on the 5th of October, following a 21 day expedition to the exit point. The jump took 90 seconds in free fall, then the opening of the parachute and the flight under the canopy lasted approximately two minutes before Valery Rozov landed safely on a glacier.
As part of the FXTMbasejump Project’s preparation for the final jump at Cho Oyu, Rozov underwent strict training throughout the season and completed several jumps in Chamonix, Peru and Dolomites.
Rozov’s next steps after his record-breaking jump are a media tour in China which will then be followed by a series of FXTM events in various regions, where FXTM’s clients will get the chance to meet Rozov in person. This also helps explain the purpose of this particular sponsorship – extreme sports events like these are increasingly popular in China, a key growth target of Retail Forex brokers like FXTM.
Valery Rozov
Valery Rozov said:
Jumping from Cho Oyu has been one of my life-long ambitions and being able to achieve this goal as part of the #FXTMbasejump project is a fantastic feeling. The mountain itself is extremely impressive and challenging, but nevertheless having the opportunity to climb it and to BASE jump from there was a great experience.
Discussing the partnership with FXTM, Rozov said:
FXTM has been a great partner from the outset of this project, right up to the final jump at Cho Oyu. We both share the same drive for offering the inspiration needed to push the limits, and together our goals were achieved with the Cho Oyu jump. I am very grateful to both FXTM and Red Bull’s support that made this project and this jump possible and I’m excited for what could be in store after this.
Olga Rybalkina
Commenting on the finale of the #FXTMbasejump Project, Olga Rybalkina, CEO of FXTM said:
We are extremely proud of Valery Rozov for this great milestone in his career and for achieving it as part of the #FXTMbasejump project. We are honoured for the opportunity to support Valery, and to prove that by having a goal, gaining the proper training, understanding and managing the risk effectively you have the potential to achieve great things. Our shared passion for innovation ignited this project and has become a great source of inspiration for traders, investors and even athletes everywhere to achieve the most of their experience, no matter their field.
To get a sense of what a 7,770 meter jump is like, check out the video: