Leading Turkish broker Integral Menkul Degerler signs $10 million deal to sponsor Beşiktaş Gymnastics Club.
LeapRate Exclusive.… Another sign that the forex industry has come of age in Turkey. LeapRate has learned that leading Turkish retail forex broker Integral Menkul Degerler has a deal to sponsor one of Turkey’s leading professional basketball clubs, Besiktas. The Beşiktaş men’s basketball team will be renamed ‘Beşiktaş İntegral Forex’. Also, naming of the Beşiktaş Sports Venue will be changed to ‘Beşiktaş İntegral Arena.’
The value of the deal, which runs through 2016, is reportedly $10 million.
Besiktas has seen a number of the world’s top basketball players including NBA stars wear its uniform in recent years including current Brooklyn Nets star Deron Williams, who played for Besiktas during the NBA’s 2011 lockout, as well as Allen Iverson and Carlos Arroyo.
Sports sponsorships have become more popular for retail forex brokers as a way to brand with retail traders. Other sports sponsorships in the retail forex world include:
- MIG Bank – Formula 1 racing, Mercedes AMG Petronas F1 Team.
- FxPro – Monaco Optimist Team Racing. Previously sponsored Formula 1 racing and soccer clubs AS Monaco, Aston Villa, and Fulham.
For more on the global Forex industry see the LeapRate-Dow Jones Forex Industry Report.