Forex companies are bravely stepping out of their comfort zone when it comes to marketing, with sports partnerships gaining extra popularity amid online trading experts. One more piece of news has added weight to this trend, as IG Group Holdings plc (LON:IGG) has sealed a two-year partnership deal with Melbourne Football Club.
IG’s logo will appear on the coaches’ apparel and media assets until at least the end of 2016. IG will also benefit from in-stadium exposure at home games, as well as a strong presence across the club’s digital media platforms.
The move reiterates IG’s view of Australia as a key market for its services. Headquartered in London, IG is an established member of the FTSE 250, boasting market capitalisation of AU$3.96 billion, and net global trading revenue exceeding AU$ 666 million.
Melbourne Football Club chief executive officer Peter Jackson commented that the deal is a great fillip for the club.
“We are absolutely delighted to have entered into a new partnership with IG – a global, market-leading company,” he said.
“It is a mutual benefit for both parties, and a testament to the continued growth of this club – both on and off the field. We are excited about the opportunities for both businesses, and are genuinely optimistic about laying the foundation for a long-term partnership over the next two years.”
IG Group’s head of Asia Pacific Tamas Szabo noted: “We are very excited about our partnership with the Melbourne Football Club. Their heritage as pioneers of Australian Rules football matches IG’s proud history as innovators in online trading on financial markets. We’re going long Melbourne.”
To view the official announcement, click here.