Online multi-asset trading and investment specialist Saxo Bank today announced a partnership with JustGiving, a global online social platform for giving. The collaboration will support the fundraising efforts of the Alberto Contador Foundation, a charity founded by Alberto Contador, a professional cyclist and seven times Grand Tour winner.
The partnership with JustGiving, which has enabled $3 billion in donations since its launch in 2001, will add to Saxo Bank’s existing fundraising efforts. By directing traffic from the bank’s social trading website, TradingFloor.com to a dedicated JustGiving page, traders, cycling enthusiasts and other visitors can make direct donations to the foundation.
The foundation’s main purpose is to promote stroke awareness. The cause is very personal to Contador, as he himself suffered a haemorrhagic stroke in 2004. He is now fully recovered.
Funds raised from the partnership with JustGiving will be used for initiatives such as the distribution of bicycles in disadvantaged areas, better neurological care for stroke patients and educational programmes promoting the health benefits of cycling.
Zarine Kharas, CEO and co-founder of JustGiving, said, “We’re delighted to be partnering with Saxo Bank to harness the power and generosity of the users of tradingfloor.com to raise money for the Alberto Contador Foundation.”
Matteo Cassina, Executive Vice President at Saxo Bank, said, “I am thrilled by our partnership with JustGiving and the opportunity to combine both our digitally disruptive platforms to support a great cause. We have a long and proud history of supporting sport and hope that the spirit of competition and performance – which characterises both traders and cyclists – can deliver great results for the Foundation.”
Alberto Contador
Alberto Contador, rider in the Tinkoff-Saxo professional cycling team, said, “Ever since I suffered a stroke during the Tour of Asturias in 2004, raising awareness that they are preventable has become a personal goal of mine. Having the help of Saxo Bank is fantastic for my foundation. The bank has supported me in my professional endeavours, and now help for the success of the foundation is a selfless initiative from an organisation intrinsically important to the sport of cycling.”
Saxo Bank is also running Trade Like A Pro, a competition on Saxo Bank’s social trading site TradingFloor.com, designed specifically for the riders of the Tinkoff-Saxo professional cycling team of which Alberto is part. The bulk of the proceeds from the competition benefit the Alberto Contador Foundation.
To view the announcement by Saxo Bank on the partnership with JustGiving, click here.