Saxo Bank has announced today that it is the first investment firm to live stream trading ideas to its retail clients.
Saxo Bank wants to break the ultimate barrier to investing for retail investors by allowing them access to real time tradable ideas from its suite of experts and analysts. The move serves to further level the playing field between retail and institutional investors, democratizing trading as has been a clear goal of Saxo Bank for more than 20 years.
The new service, called #SaxoStrats is available on Twitter Inc (NYSE:TWTR) via @SaxoStrats. In keeping with the company’s innovative ethos, the service will also be available via Persicope, Twitter’s new live streaming app which is accessible primarily through mobile devices.
With one fifth of the banks’ overall retail trading currently taking place on mobile devices, of which 60% is done on smartphones and 40% via tablet, consumers are craving tradable information on the go and the #SaxoStrats service is designed to cater directly to those needs.
Claus Nielsen, Head of Markets, said: “It’s an important barrier to trading we have broken. We have given our retail clients another crucial tool for investing. Advancement in technology has enabled greater access to information than ever before, and most retail clients today can download earnings documents, comparison charts, or follow financial news simply by searching on the web. What we are offering with our service is ideas for their next trade, our analysts’ real-time view of the markets and how that translates into real-time trading ideas.
“Retail investors are moving away into more sophisticated ways of trading. They are looking at their portfolios holistically, diversifying their exposures and moving into new asset classes. The time and resources needed to monitor the markets and achieve performance are often beyond their reach. We have perhaps reached a tipping point where there is too much information available and what we are offering is independent dissection of that information, real-time view of the market and concrete trading ideas, something institutional investors have had for years.”
Reflecting the full spectrum of asset classes and products traded on Saxo Bank’s platforms, the service includes live-streaming of trading ideas from its resident experts. These include: Patrice Henault on futures & listed options; Simon Fasdal and Michael Boye on fixed income; Mads Koefoed and Kay Van Peterson on macro strategy; Peter Garnry on equities; Ole Hansen on commodities, and John Hardy on FX.
The video service is available to Saxo Bank clients, TradingFloor members and followers of the social channels and features real-time analyst views and ideas covering commodities, stocks, global macro and FX. Unlike many sell-side analysts, Saxo Bank analysts also trade on their recommendations, meaning their interests and those of Saxo Bank’s clients are fully aligned.