Tools for Brokers, a Forex technology company providing integrated solutions for brokerage businesses has just announced the official opening of new office in Shanghai. The company stated the step was motivated by the intensification of company’s activities in the APAC (Asia-Pacific) region.
Lately the company faced the need for frequent travels to Asia to sign some major contracts as well as for the attendance of meaningful Forex events and conferences hosted in China.
Particularly, Tools for Brokers shared information about the successful launch of a White Label company in Japan whose renting Tools for Brokers’ server fully equipped with its proprietary technology.
Albina Zhdanova
COO at Tools for Brokers Inc
The new office is managed by company COO- Albina Zhdanova, who stated:
That’s not a secret that western cultures prefer face-to-face meetings. This fact in conjunction with increasing demand for our services in Asia, brought us to the conclusion that hiring Chinese-speaking personnel alone is not enough for maintaining excellent service. The local presence is a must.
The company has already hired its first client care specialists and intends to increase the number of sales and technical support representatives in China in the coming months, whilst maintaining the development department entirely back at company headquarters in Saint-Petersburg, Russia.
Consequently, the new office in Shanghai is dedicated to customer service and support for all products offered by T4B. The management of Tools for Brokers expects that this service orientated approach and proximity to local markets within Asia will help facilitate company growth and strengthen its position in the region.