March 03, 2015 BY Andrew Saks-McLeod
Alpari follows AxiTrader's lead, introduces interest on deposits
Alpari is offering interest of up to 10% on client deposits. But it comes with a catch...
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December 08, 2014 BY Andrew Saks-McLeod
CFH Group redefines client acquisition, acquires 50% of Tradimo Interactive
The acquisition of retail clients is a matter of paramount importance to all FX companies worldwide. CFH Group has acquired FX trading school Tradimo and its educational gaming company Tradimo Play
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November 03, 2014 BY Andrew Saks-McLeod
IG Group soft-launches new Signal Center
With charts and detailed trade information, IG Group's new Signal Center is integrated within the company's proprietary platform, bringing real time signals via AutoChartist and PIA First
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October 21, 2014 BY Andrew Saks-McLeod
Social media remains a mainstay for FX as Infinigon launches API for trading signals
The importance of social media in FX has driven a number of advancements, the latest being an API which connects Infinigon's ECHO platform to social media for trading news and analytics
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October 20, 2014 BY Andrew Saks-McLeod
ASIC’s 2015 strategic plan includes crackdown on retail forex customer acquisition methods
"ASIC is a law enforcement agency and we will take action against entities, regardless of their size or reputation" - Greg Medcalf, Chairman, ASIC
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September 17, 2014 BY Andrew Saks-McLeod
Alpari takes relaxed approach to binary options client acquisition in Russia
In total contrast to the majority of firms offering binary options to retail clients, Alpari has begun offering demo accounts for which clients do not need to register their details. Could this be the dawn of passive acquisition?
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September 08, 2014 BY Andrew Saks-McLeod
Engage your customer! Toonimo brings animations to the FX world in quest for client acquisition
Adding a series of customized animations brings a colorful and effect dimension to the otherwise grey-suited matter of customer acquisition for FX firms. Eran Dangot and Neil Amrani discuss
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August 15, 2014 BY Andrew Saks-McLeod
LeapRate Interview: Affiliate marketing wasteful for FX firms? Karinza explains the effective sales model
Karinza CEO and founder Karin Zalcberg discusses the most effective method for FX firms to acquire and retain clients, highlighting how to avoid common mistakes and increase ROI
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July 25, 2014 BY Andrew Saks-McLeod
AxiTrader's Phil Horner to bring sales and marketing together for efficient acquisition through IBs
The traditional sales model is increasingly being supplanted by IBs and white label partners as a more efficient means of client acquisition. Phil Horner has been promoted to integrate sales and marketing teams, and to further develop business via partnerships.
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