FX & CFD trading is an incredibly competitive global marketplace. Traders often have multiple accounts with different brokers and lack loyalty to one single brand. Rising acquisition costs and a lack of differentiation in market is leading to a potential new phase for broker’s marketing and product offerings. Rewards programs offer Forex and CFD brokers…
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Customer marketing and retention specialist Optimove has announced its official entry into the financial services space. Optimove’s platform, which is popular among both Gaming and FX Broker clients to whom client retention and minimizing client churn is key to success, is already used by retail and gaming stalwarts like StitchFix, Glossier, 1-800-Flowers, Adore Me and Zynga, and…
Read moreThe following guest post is courtesy of Rima Khabbaze, Director of Sales at TradeSocio. — Traders change brokers with the same casualness as changing clothes. Why? Because the value and level of differentiation offered by most brokers is not enough to outweigh the benefit of a $1,000+ welcome bonus from another broker. So, how can you improve your trader retention?…
Read moreAlpari is offering interest of up to 10% on client deposits. But it comes with a catch...
Read more'Churning' of retail traders is one of the most poignant concerns of many of today's FX companies. Optimove CEO Pini Yakuel details his antidote to churning in today's LeapRate interview
Read moreAutomated retention software company Optimove has launched a new method of tracking the website activity of individual customers, and associating it with their existing database-stored behavioral records
Read moreThe traditional sales model is increasingly being supplanted by IBs and white label partners as a more efficient means of client acquisition. Phil Horner has been promoted to integrate sales and marketing teams, and to further develop business via partnerships.
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