Karin Zalcberg and James Azar discuss how the brash and blustery sales model of the past is now passe, the human touch, and the FX industry's advantage over legacy businesses
Read more"Again, Meerkat gives campaigns the ability to stream content live right where Millenials like it- their phones. Sitting in front of a TV is not how this generation consumes, it’s mobile first. Meerkat will open up new opportunities for engagement and audience development with young people" - Mordecai Holtz, CEO, Blue Thread Marketing
Read moreWhat if there was a method of marketing which seeks out potential clients and matches them with FX firms by capturing their internet behavior, therefore generating leads that are relevant? LeapRate spoke to Nicole Augustowski, Director of DR Advertisers at Revizer about sourcing clients for brokers as opposed to traditional banner advertising
Read morePlus500 shares drop another 5% on Tuesday after The Times published an article regarding an FCA investigation centered on money laundering and Plus500's customer on-boarding procedures.
Read moreAdding a series of customized animations brings a colorful and effect dimension to the otherwise grey-suited matter of customer acquisition for FX firms. Eran Dangot and Neil Amrani discuss
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