In a new Google Adwords Advertising Policy blog post titled Financial Services: New restricted financial products policy (see full text below), online giant Google let the world know what had been speculated on for a while - that it was going to ban ads for cryptocurrencies, as part of its plan to 'clean up' digital…
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Cyprus financial regulator CySEC has issued a notice to all CIF licensed brokers in the EU island country, regarding the targeting of Spain based retail traders. Spain's CNMV is one of the few major EU regulators which has not 'come down hard' on the online trading sector by issuing tighter leverage restrictions, or bans on…
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Abu Dhabi based global international financial services firm ADS Securities has announced that it has launched a new TV ad campaign promoting its OREX trading platform, which will star A-List Hollywood actor Adrien Brody. The short video (see below) features Adrien Brody driving a Ferrari, which the company stated was chosen to illustrate the high-level of…
Read moreGérard Rameix, head of France's securities regulator AMF, has addressed the nation's president François Hollande, voicing his concerns regarding the risks associated with trading online, and Forex trading in particular. The letter mentions that in the face of the regulatory efforts to curb the investors' exposure to such high-risk products, the amount of losses from…
Read moreBart Burggraaf, Managing Partner at MediaGroup Worldwide takes an interesting look at the pros and cons of social media marketing channels for Forex brokers. It wasn’t too long ago I made the point that Social Media is the wrong channel to do advertising. The idea being that people are in content mode on social media,…
Read moreLeapRate Exclusive... Continuing our coverage of new and interesting trends in advertising used by retail forex brokers, LeapRate has learned that eToro is set to launch a new advertising blitz in the UK centered around a series of TV spots. Forex brokers have traditionally favored online ad campaigns - whose efficacy can be closely traced…
Read more"As strange as it may sound, another excellent way to close a financial gap is to stop spending money on digital marketing" - Mordecai Holtz, co-CEO and Founder, Blue Thread Marketing
Read moreMediaGroup London’s Bart Burggraaf discusses some of the ways brokers can increase the ROI of their marketing when volatility is down, as is the case right now
Read moreMediaGroup London's Bart Burggraaf looks at real-time bidding as a method by which FX brokers could efficiently fine-tune their cost model when purchasing advertising space for banner placements Much has been said about the different marketing tactics used by brokers. An average media mix consists of PPC advertising, SEO, Display advertising, email advertising, some print…
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