June 25, 2015 BY Maria Nikolova
Plus500 upgrades partnership with Atlético Madrid Football Club
The retail Forex and CFD broker will be the main sponsor of Club Atlético de Madrid in the 2015/16 and 2016/17 seasons.
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May 19, 2015 BY Maria Nikolova
GMO Click's Z.com starts artistic UK consumer drive
Z.com Trade launches a Forex marketing campaign combining singing, dancing and video, with the drive set to challenge traditional UK perceptions about Forex.
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February 17, 2015 BY Andrew Saks-McLeod
The accurate way to source clients in retail FX: Revizer's Nicole Augustowski knows how
What if there was a method of marketing which seeks out potential clients and matches them with FX firms by capturing their internet behavior, therefore generating leads that are relevant? LeapRate spoke to Nicole Augustowski, Director of DR Advertisers at Revizer about sourcing clients for brokers as opposed to traditional banner advertising
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January 07, 2015 BY Andrew Saks-McLeod
It's all about client engagement! First Derivatives enters digital marketing platform sector
The explosion of digital and mobile marketing across all vertical markets is driving the need for technologies that can provide real-time analysis of large data volumes, which the Delta platform is ideally placed to meet
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November 25, 2014 BY Andrew Saks-McLeod
Guest Editorial: Stop spending! Running an effective FX digital campaign
"As strange as it may sound, another excellent way to close a financial gap is to stop spending money on digital marketing" - Mordecai Holtz, co-CEO and Founder, Blue Thread Marketing
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October 22, 2014 BY Andrew Saks-McLeod
Guest Editorial: How to Win Affiliates and Influence People
A day before the iGB Affiliate conference in Barcelona, MediaGroup London’s Bart Burggraaf discusses affiliate programs & events and how they fit into the broader marketing strategy of brokers of different sizes
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September 08, 2014 BY Andrew Saks-McLeod
Engage your customer! Toonimo brings animations to the FX world in quest for client acquisition
Adding a series of customized animations brings a colorful and effect dimension to the otherwise grey-suited matter of customer acquisition for FX firms. Eran Dangot and Neil Amrani discuss
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September 03, 2014 BY Mike Fox
Boston Technologies introduces 'FX Brokerage Budget & Revenue Calculator'
According to an official company post, Boston Technolgies is providing unique access to a calculator that helps gauge the costs and projected needed revenue to successfully open and run a FX trading brokerage, you can read what Boston Technology states regarding the service below: There are many factors to take into account (when deciding to…
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August 27, 2014 BY Andrew Saks-McLeod
Guest Editorial: 10 ways to improve broker marketing ROI when volatility is down
MediaGroup London’s Bart Burggraaf discusses some of the ways brokers can increase the ROI of their marketing when volatility is down, as is the case right now
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May 27, 2014 BY Mike Fox
Income Access to launch new digital marketing agency- will include Forex
Access Digital Marketing agency will place a growing emphasis on the online retail forex and financial trading sector.
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