Tag: McDonald’s Corporation (NYSE: MCD)

McDonald's sign
June 06, 2024 BY Robert Bell

McDonald’s Loses Court Battle Over Big Mac Name

The story began in 2015, when Supermac executives made their first move to register the chain’s name in the EU, with the idea of expanding from Ireland into mainland Europe. The American fast-food chain opposed this idea, claiming it would confuse consumers as the name is too similar to Big Macs. While MCD had the…

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April 26, 2017 BY Saxo Bank

Should McDonald's be priced for high growth?

Background Wall Street got excited yesterday as fast-food group McDonald's delivered first-quarter results that were better than expected. Q1 revenue was $5.68 billion, beating analysts' average estimate of $5.53 billion, and EPS was $1.47, above a market expectation of $1.34. But investors were most satisfied with Q1 global comparable sales growth of 4% year-on-year, which…

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