May 16, 2024 BY Robert Bell

Netflix Ramps Up Its Ad-Supported Tier

These encouraging numbers were confirmed at the streaming giant’s second Upfront presentation for advertisers on Wednesday. While the ad plan isn’t offered in every region, it now makes up more than 40% of all new sign-ups in the markets where it’s available. Netflix content chief Bela Bajaria stated that “our audiences are highly engaged –…

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