Customer marketing and retention specialist Optimove has announced that it has hired Yarden Malka as the company's new COO. He replaces Eilam Avinary, who had been with Optimove for the past seven years including the past year as COO. Yarden Malka joins Optimove after serving as VP Engineering for financial services focused predictive analytics software…
Read moreOptimove, makers of the Science-first Relationship Marketing Hub, announced that it acquired DynamicMail business from PowerInbox, a leader in email real-time personalization and dynamic subscriber engagement. The first real digital marketing tool, email is still one of the most effective platforms in relationship marketing. That said, there is a huge opportunity to bring the type…
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Customer marketing and retention specialist Optimove announced that it has released Optimove 6.0, introducing a new customer lifecycle stage to its product: the visitor. Users can now automate targeted marketing campaigns for new visitors as precisely as they can for customers who have already made a purchase. Optimove claims that its new product will not…
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Customer marketing and retention specialist Optimove has announced its official entry into the financial services space. Optimove’s platform, which is popular among both Gaming and FX Broker clients to whom client retention and minimizing client churn is key to success, is already used by retail and gaming stalwarts like StitchFix, Glossier, 1-800-Flowers, Adore Me and Zynga, and…
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Online marketing services specialist Optimove has announced that Tal Kedar has been appointed the company’s new Chief Technology Officer. Kedar will play a key role in shaping Optimove’s technology and innovation strategies as the company expands its capabilities to help marketers build a more active and loyal customer base using artificial intelligence. Kedar brings deep…
Read moreCustomer marketing and retention specialist Optimove has announced that it has raised $20 million from Israel Growth Partners, a Tel-Aviv based private equity investment firm that focuses on later stage investments. The growth-financing round marks the first outside funding for the nearly eight-year-old Optimove, and it follows three straight years of 100% year-over-year growth for the…
Read moreOptimove works with companies in many industries, but has a specific expertise with online brokers. Clients have included ETX Capital, Oanda, City Index, eToro, EasyForex, 24option, Banc de Binary, and UFX Markets... Optimove, a Customer Marketing Cloud provider for customer-centric businesses, announced that it has launched a strategic services division, designed to deliver data-driven customer…
Read moreThe addition of trigger-based campaigns to the Optimove platform enables marketers to respond to customer behaviors as they happen in real-time, in order to dramatically increase customer engagement and loyalty while reducing churn
Read more'Churning' of retail traders is one of the most poignant concerns of many of today's FX companies. Optimove CEO Pini Yakuel details his antidote to churning in today's LeapRate interview
Read moreWe're pleased to repost a recent blog by Optimove's Pini Yakuel entitled Ever-increasing Personalization. The full blog post follows, but you can also see the original on Optimove's website. Quick word on Optimove - Optimove’s core technology is based on an innovative algorithmic approach to deep customer analytics, which reliably predicts which marketing actions will be the…
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