Tag: optimove

September 03, 2014 BY Andrew Saks-McLeod

Optimove launches OptiTrack for personalized customer marketing

Automated retention software company Optimove has launched a new method of tracking the website activity of individual customers, and associating it with their existing database-stored behavioral records

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June 30, 2014 BY Andrew Saks-McLeod

The FX vs Binary conundrum: Optimove uses hi-tech to compare trader activity in two sectors

Optimove assesses the difference in trader activity between FX and binary options businesses in order to ascertain the need for a systematic approach to client retention - a factor which is a high priority for all firms in the industry.

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