November 21, 2016 BY LeapRate Staff
The Brand Ambassador
A growing trend by online trading companies to use individuals in marketing.
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September 22, 2016 BY LeapRate Staff
Geo Marketing via Sports Sponsorships
How to do a high-profile and high-quality sports sponsorship, without breaking the bank?
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September 06, 2016 BY LeapRate Staff
Using Sports Marketing in heavily regulated Forex territories
There are quite a lot of parallel between the Forex sector and other heavily regulated industries. And that includes how they go about marketing in jurisdictions where marketing is either not formally allowed, or is heavily restricted. What can Forex brokers do in these situations? What lessons are there to be learned from other regulated…
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July 21, 2016 BY LeapRate Staff
Maximizing return on investment from Sports Sponsorships
As we reported recently at LeapRate, more and more marketing dollars from Forex brokers (and other advertisers targeting a young male demographic) are heading toward sports sponsorships. But how can we measure return on those sponsorships? How can we maximize those returns? We are please to present a special guest post on the subject by Stephen…
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July 14, 2016 BY LeapRate Staff
The evolution of Forex sports sponsorships: Where does the money go?
As an industry which thrives and survives on marketing, and which targets mainly a young, male demographic, it is no surprise that many of the marketing dollars of Retail Forex brokers end up at sports sponsorships. But where exactly are those marketing dollars going? How is Forex sports sponsorship changing? Is it the right investment…
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