Nicholas Matthews, 1Market spokesman, said:
As we increase our IB offering and volume, it was clear to us that Social Media can play a key part in the lifecycle of a successful IB, be it a small one-man show or a large educational platform. We also understood that Social Media is not simple to operate well, and experience, advice and wealth of material are crucial in the day-to-day maintenance of these platforms. As we see our partners as an integral part of our business, we felt it was logical to share with them our experience and assist them in developing their own strong presence.
SMART helps participating partners not by providing content, but by training them in the most efficient way to use social media to their advantage in a range of platforms. It offers a variety of tools from YouTube videos to LinkedIn.
