The platform, customised for T. Rowe Price, helps traders, analysts and portfolio managers manage corporate bond deals from roadshow to pricing.
By aggregating deal data from multiple providers, the system provides a consolidated, real-time view of market activity and enables efficient collaboration across teams.
“The new issue application, built to our specifications and delivered through the Genesis platform, enables a scalable and repeatable investment process in the primary bond market,” said Dwayne Middleton, Global Head of Fixed Income Trading at T. Rowe Price.
“By addressing data fragmentation and improving collaboration, we now have a modern, integrated tool to view the market and assess opportunities with greater speed and precision.”
James Harrison, co-founder and CEO of Genesis Global, said: “We believe that PBI gives T. Rowe Price an edge in the highly competitive market for corporate bond deals.”
Initially covering investment-grade corporate bonds, the system will later be extended to high-yield and emerging-market debt.
The solution replaces T. Rowe Price’s in-house platform and integrates with its order management and modelling systems, helping automate workflows across offices in Baltimore, London and Hong Kong.
